Mobile is changing the world. Today everyone has mobile phones and smart phones, regularly communicating and looking for information. In many countries, the number of users of smartphones has increased then that of desktop.
After all, in the past four years, mobile use has grown nearly 400%, and nearly 20% of users between the ages of 18-34 spend all of their online time on a mobile device. In 2012, 67% of users said they are more likely to purchase through visiting the mobile-friendly site, but 61% said they’d bounce right off a site if the mobile experience was a negative one. Being able to provide your potential customers with a positive mobile experience could be the difference between making the sale or not.
This statistics includes that today’s businesses must not only have a user-friendly and professional website but also one that looks good and functions well across a large range of mobile devices. In today’s fast-paced mobile society, it’s important to ask the question: What do my users see when they access my website using a smart phone or a tablet?
Google noticed this aspect and prepared strategy accordance to that. Google announced on April 21, 2015 that they are going to be boosting the effects of the mobile-friendly algorithm.
Based on data set, the average loss of rankings for the non-mobile friendly sites measured was 0.21 positions on average. Many sites experienced a significant drop in mobile rankings while remaining relatively stable (or even growing their visibility) in desktop search, suggesting that the change in visibility was due to the mobile friendly update.
If you want your website in ranking and visible in top ranks, then take necessary steps accordance to that. We guarantee that being website responsive shows better result than that of non-responsive.
Responsive website brings customers which use mobile, smartphones rather then desktop. Your business gets expanded and creates long term relationship with customer. The main and important fact behind responsive website is that it is SEO friendly as well as Google friendly. Think about your website, if it is not responsive make it!!